2024 Cannes Lions / Grand Prix - Design
2024 Cannes Lions / Gold - Silver / Outdoor
2024 Cannes Lions / Gold / Media
2024 Cannes Lions / Gold / Sustainable Development Goals.
2024 Cannes Lions / Gold / Brand Experience & Activation.
2024 Cannes Lions / Silver / Direct
2024 Cannes Lions / Bronze / Design
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Have you ever wondered how a person with visual disability can find a place they need without asking others for help?
The current universal tactile system, which exists in some cities, only helps to guide and prevent them while walking with their guide canes, but doesn't fulfill the independence they want.
Sightwalks is a new tactile vocabulary designed to give complete navigational independence to people with visual impairments globally.
2023 / Cannes Lions / Silver / Outdoor
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Artificial Intelligence is trending.
Millions of people around the world are obsessed with creating incredible surreal images of everything you can imagine, just by entering a few keywords.
But this obsession with the artificial and synthetic is making us forget that our world is full of surprising places that are often much more impressive than fiction.
For photographers and image creators, this context is complicated, because digital technology is slowly displacing artisan art and, in some cases, it directly affects their work and earnings.
Can we stand up against this trend and revalue the real world and photography?
That's why it was important to Nikon to remind people that nature and the natural world can defy our imagination and that the best way to capture it is to shoot it with a great camera.
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Located at more than 3600 meters above sea level, Janac Chuquibamba is probably one of the most inaccessible places in the Andes. Very little food grows there, mostly vegetables and tubers, but protein is scarce.
For that reason, children in rural communities in the Andes of Peru have high malnutrition rates: 5 out 10 suffer from it.
La Calera, Peru ́s biggest egg producer, aims to democratize nutrition across the country. However, delivering eggs to remote communities like Janac Chuquibamba is practically impossible due to the rugged geography of the Peruvian Andes.
So, since we couldn't deliver our eggs, we decided to send laying hens that could produce fresh eggs every day for hundreds of families to combat malnutrition.
2017 / Cannes Lions / Gold / Cyber
2017 / Cannes Lions / Gold / Entertainment
2017 / Cannes Lions / Gold / Entertainment for Music
2017 / Cannes Lions / Gold / Radio
2017 / Cannes Lions / Gold / Radio - Use of Music
2017 / Cannes Lions / Silver / Entertainment
2017 / Cannes Lions / Silver / Radio
2017 / Cannes Lions / 3x Shortlist / Grand Prix for Good
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In Peru violence against women is an endemic problem. The statistics are terrifying and nobody seems to do nothing to stop it. In this context, Vida Mujer wants to take action to put the problem where it never was: in peoples conversation.
First, we found a chilling pattern that appears in most of the cases: abusers always apologize with sweet loving messages trying to manipulate their partners and thus obtain the forgiveness they want.
With this finding, we create a love song, but one like no other written before: we made it with a love letter written word by word by a men who killed their partner.
We invited Diego Dibos, one of the most important romantic songwriters in Peru to transform the letter into a lovesong and make it the new music hit of the country. So, when people was more hyped singing and sharing the song, Diego used his social media to told the truth to society with a clear message that started a nationwide discussion: never give a second chance to an abuser.
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In a product category where all brands communicates its functional benefits, Vencedor Paints decided to make a shift and become the emotional brand to connect in a whole different way with the people.
We found the human truth behind the act of painting: we don't choose a color only because it's "pretty", we choose them because they make us feel good for different reasons, for example, memories of happy moments.
That's why Vencedor believes that painting a wall is much more than that, painting is an act of affection and love.
We launch the repositioning of Vencedor with a film called "Celeste", that tells the story of a widowed grandfather and how his son and granddaughter use paint to give him back a little joy and hope in his life.
2016 / Cannes Lions / Bronze / Mobile
2016 / Cannes Lions / Bronze / Creative Data
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Peru is located in one of the most seismic regions in the world, but also is one of the least prepared countries to face a natural disaster such as an earthquake. The improvisation of all governments, added to the irresponsibility of the people when building in risk areas and the already known seismic silence, makes the situation even worse.
In this context, we thought that the difference between survive or not to an event like this is prevention. That´s why UNACEM, the leading cement company in Peru, decided to do something about it.
We create a mobile app that works when nothing else does during a disaster. It works at the background, syncing all members coordenades through the cloud every 6 minutes. In that way, when an earthquake hits, you can locate the last location where a person of your safe group was.
Print campaign for Lenor Fabric Softener.
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Print ad of the week in Luerzers Archive
2016 / Cannes Lions / Shortlist / Media
2016 / Cannes Lions / Shortlist / Promo & Activation
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Our files, photos and entire lives are backed up in the cloud. The problem is that one data farm can take more energy to run than a medium-size town. The Big Data Takedown is a movement designed to destroy all those useless and forgotten social media and e-mail accounts that are polluting the environment by the mere fact of being stored in the cloud.
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Peru celebrates his bicentennial of independence in the middle of tough times caused for a social and political polarization never seen before.
Thats why BCP, the bank of Peru, needed to send a powerful message to every Peruvian: when we are united, nothing can't stop us.
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America TV is the most important broadcaster in Peru. Every year they launch a campaign to keep on generating bonding with the audience communicating a simple, but powerful message: television bring us together.
To launch the new campaign we made a tv spot that tells the story of a character with a curious issue: he can't stop spoiling. Tired of that he decides to get away from everyone, until something unexpected happens.
The term "Normal" means in Peru that "There's no problem" "We are ok with the status quo" "It is how it is" and the problem of gender inequality doesn't scape from that.
That's why Falabella Department Store decided to have an opinion and take action for the cause.
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Everybody has plans in their lives and to achieve those, we need something very important: money.
BCP knows it better than anyone, so for his brand relauch they wanted to tell people that they are their best partners to achieve any goal.
